Fairtrade is about better prices, decent working conditions, local sustainability, and fair terms of trade for farmers and workers in the developing world.
The number of ethical labels is growing, but Fairtrade remains unique with a focus on supporting farmers and workers to improve the quality of their lives and take more control over their futures. The vision is of a world in which justice and sustainable development are at the heart of trade structures and practices, so that everyone, through their work, can maintain a decent and dignified livelihood and develop their full potential.
There are thousands of products that are labelled with the familiar fairtrade certification symbol. This is awarded in the UK by the Fairtrade Foundation. Carrying the mark means that the product meets international fairtrade standards – standards for the small producers’ organisations, for the hired labour involved, for the specific product(s), and for the traders who buy the products.
They are not just a list of requirements for farmers and traders to farm and trade responsibly, but go further to support disadvantaged small-scale farmers and plantation workers, covering social development, economic development and environmental development.